Top Picks

£98.00 DOROTHY PERKINS

£98.00 DOROTHY PERKINS

£98.00 DOROTHY PERKINS
How we pick
Quick word on how this list was made. Esme, Lauren, Aisha, Tamsin and Rosie picked their favourites from the cowl neck maxi prom dress we found across loads of UK shops. No sponsored spots, no brand deals, just what they'd buy with their own money. We keep a mix of prices so there's something whether you're treating yourself or being sensible this month, and we limit how many come from one retailer. Stock and prices update regularly from each shop, so if something's gone, it's sold out rather than hidden.
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Under £505 pieces

GODDIVA
Lurex Cowl Neck Off The Shoulder Maxi - Navy by Goddiva
£39.00 GODDIVA
GODDIVA
Lurex Cowl Neck Off The Shoulder Maxi - Red by Goddiva
£39.00 GODDIVA
GODDIVA
Cowl Neck Off The Shoulder Maxi Dress - Red by Goddiva
£39.00 GODDIVA−50%

MILANOO
White Satin Women Maxi Dress - Elegant Silk Style Cowl Neck Backless Sleeveless Gown - Summer Evening Party Prom 2026
£31.14 £15.57 MILANOO−30%

MILANOO
Backless Ruffle Maxi Dress For Women - Cowl Neck Strappy Sleeveless Gown With 3D Flower - Summer Formal Prom 2026
£25.59 £17.91 MILANOO£50 to £10016 pieces

DOROTHY PERKINS
Goddiva Chiffon Bardot Cowl Neck Maxi Dress In Light Blue
£98.00 DOROTHY PERKINS
GODDIVA
Cowl Neck Chiffon Maxi Dress - Magenta by Goddiva
£85.00 GODDIVA
GODDIVA
Chiffon Bardot Cowl Neck Maxi Dress - Navy by Goddiva
£98.00 GODDIVA
GODDIVA
Goddiva Cowl Neck Chiffon Maxi Dress
£85.00 GODDIVA
DOROTHY PERKINS
Goddiva Chiffon Bardot Cowl Neck Maxi Dress In Pale Green
£98.00 DOROTHY PERKINS
DOROTHY PERKINS
Goddiva Chiffon Bardot Cowl Neck Maxi Dress In Dark Green
£98.00 DOROTHY PERKINS
DOROTHY PERKINS
Goddiva Chiffon Bardot Cowl Neck Maxi Dress In Light Pink
£98.00 DOROTHY PERKINS
DOROTHY PERKINS
Goddiva Chiffon Bardot Cowl Neck Maxi Dress In Burgundy
£98.00 DOROTHY PERKINS
GODDIVA
Goddiva Lurex Cowl Neck Off The Shoulder Maxi
£69.00 GODDIVA
GODDIVA
Goddiva Chiffon Bardot Cowl Neck Maxi Dress
£98.00 GODDIVA
GODDIVA
Chiffon Bardot Cowl Neck Maxi Dress - Sage Green by Goddiva
£98.00 GODDIVA
GODDIVA
Chiffon Bardot Cowl Neck Maxi Dress - Emerald Green by Goddiva
£98.00 GODDIVA
GODDIVA
Chiffon Bardot Cowl Neck Maxi Dress - Blush Pink by Goddiva
£98.00 GODDIVA
GODDIVA
Floral Print Satin Cowl Neck Maxi Dress - Cream by Goddiva
£98.00 GODDIVA
GODDIVA
Chiffon Bardot Cowl Neck Maxi Dress - Duskyblue by Goddiva
£98.00 GODDIVA−24%

DOROTHY PERKINS
Goddiva Cowl Neck Chiffon Maxi Dress In Purple
£85.53 £65.00 DOROTHY PERKINSMore like this
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