Top Picks
£140.00
£70.00 MONSOON
£7.00 EGO
How we pick
Quick word on how this list was made. Chloe, Maggie, Imogen, Zara and Lauren picked their favourites from the holiday floral dress we found across loads of UK shops. No sponsored spots, no brand deals, just what they'd buy with their own money. We keep a mix of prices so there's something whether you're treating yourself or being sensible this month, and we limit how many come from one retailer. Stock and prices update regularly from each shop, so if something's gone, it's sold out rather than hidden.
GODDIVA
Layered Dipped Hem Floral Maxi - Blue by Goddiva
£18.00 GODDIVAEGO
Short Puff Sleeve Mini Shift Dress In White Ditsy Floral Print, Women's Size UK
£7.00 EGO
NEEDS NO LABEL
Yellow Floral Swing Dress
£17.49 NEEDS NO LABEL
EGO
Cowl Halterneck Tie Back Tassel Hem Mini Dress In Multi Floral Print, Women's Size UK
£6.00 EGO
NEEDS NO LABEL
Purple Floral Wrap Midi Dress
£22.99 NEEDS NO LABEL
MILANOO
Halloween Halloween Costumes Light Sky Blue Adult's Floral Print Retro Dress Sash Polyester Holiday Holidays Costumes
£33.49 MILANOO
NATURAL COLLECTION
Lily & Me Leoni Dress
£37.50 NATURAL COLLECTION
MISSPAP
Cath Kidston Women's Floral Tie Neck Short-Sleeved Maxi Dress in Pink
£105.00 MISSPAP
DAMART
Damart Printed Jersey Frill Hem Dress
£44.99 DAMART
GODDIVA
Wrap Back Flutter Sleeve Maxi - Beige by Goddiva Plus
£32.50 GODDIVA
GODDIVA
Layered Dipped Hem Floral Maxi - Beige by Goddiva
£18.00 GODDIVA
RAFFYA
Furla Smocked Panel Embroidered Midi Dress In Blue
£120.00 RAFFYA
GODDIVA
Goddiva Plus Wrap Back Flutter Sleeve Maxi
£65.00 GODDIVA
SHAMTAM
Beach Sarong Orchid Print Rayon, 4 Colours
£23.85 SHAMTAM
NEEDS NO LABEL
Multicoloured Floral Gathered Sleeve Midi Dress
£22.99 NEEDS NO LABEL
PRETTYLITTLETHING
Lemon Floral Textured Halter Neck Fringe Detail Mini Dress
£9.75 PRETTYLITTLETHING−40%
MILANOO
Boho Floral Wrap Dress for Women - Printed V Neck Ruffle Sleeve Long Dress - Summer Beach Holiday 2026
£31.15 £18.69 MILANOO−40%
MILANOO
Boho Maxi Smock Dress for Women - Tiered Floral V Neck Lantern Sleeve Long Dress - Summer Beach Holiday 2026
£31.15 £18.69 MILANOO−17%
DOROTHY PERKINS
Xy London 'jordyn' Cross Over Buckle Strap Chunky Low Block Heels In Jet Black
£30.11 £24.99 DOROTHY PERKINS−48%
DOROTHY PERKINS
Izabel London Floral One-Shoulder Pleated Maxi Dress In Orange
£50.48 £26.25 DOROTHY PERKINS−25%
DOROTHY PERKINS
Love Sunshine Cornflower Blue Floral Print Midi Shirt Dress
£38.00 £28.50 DOROTHY PERKINS−15%
DOROTHY PERKINS
M&co Cotton Midi Dress In Blue
£34.00 £28.90 DOROTHY PERKINS−69%
DOROTHY PERKINS
Jolie Moi Off Shoulder Chiffon Maxi Dress In Navy
£93.55 £29.00 DOROTHY PERKINS−35%
DOROTHY PERKINS
Jolie Moi Chiffon Split Sleeve Mini Dress In Light Pink
£60.00 £39.00 DOROTHY PERKINS−50%
MONSOON
